New website and brand identity for Jomba Thuiszorg

The challenge

Jomba Thuiszorg provides personal care, nursing, household help and companionship in and around Amsterdam, every single day. Online, little of that warmth came across: the old website ran on an off-the-shelf template that was showing its age, with a look that did not match the care the team delivers. The owners wanted one recognisable brand, from logo to website, carrying the same personal attention they bring into people's homes.

Our solution

We designed the brand first. The new logo shows a caregiver and a client under one roof, exactly what Jomba stands for. Around it we built a complete visual identity: a warm palette of aubergine, magenta and apricot, distinctive typography and an arch motif that returns like an embrace across every expression. Everything is captured in a client-friendly brand guide, so print and social media speak the same language.

Then came the website. It was built fully bespoke and delivered as a static site: every page sits ready-made on the server and loads in the blink of an eye. Every component, from fonts to images, is served from our own infrastructure, making the site watertight on privacy as well.

Found by people and by AI

Search is changing fast: alongside Google, AI assistants such as ChatGPT increasingly answer the question of which home care provider is nearby. That is why every page received a machine-readable version next to the regular one, complemented by llms.txt, structured data and complete OpenGraph metadata. Search engines and AI assistants alike can find, understand and quote Jomba's information directly.

The impact

Jomba Thuiszorg now has one brand that fits everywhere and a website that lives up to the company's warmth. The launch went seamlessly: the existing URL structure was preserved, so the visibility built up over the years carries over in full, and a complete copy of the old site is stored safely as a fallback.

Why this project stands out

• Brand and website from one team: logo, brand guide and site speak the same language

• Built statically, making it lightning-fast, extremely secure and virtually maintenance-free

• Ready for the future of search: readable for search engines and AI assistants alike

• Launched with full preservation of existing visibility and a complete backup as a safety net