Website optimization

The challenge

SME owners often have no idea how healthy their website really is. Speed, security and findability stay invisible until something goes wrong, and existing tools like Google PageSpeed usually look at just one aspect. On top of that, such a check often requires an account, technical knowledge or a paid subscription, which raises the barrier.

Our solution

A free online scan where the user only enters a website URL. Within about 30 seconds, live tests run from Dutch data centers that measure speed, security and findability. The three scores appear in real time and the full report is sent by email. No account needed.

The technology behind it

The scan combines established open-source standards with our own checks. That gives the user the same metrics Google and security parties look at, bundled into one clear report.

The impact

Business owners get concrete, substantiated facts instead of loose checkmarks. Each pillar gets a score, with the findings sorted by impact and the raw measurements alongside them. The report is written so it can be forwarded straight to a web developer or agency, and after changes a new scan shows the improvements. Anyone who wants deeper insight gets an extensive PDF report of over 20 pages with a management summary, priority matrix and step-by-step plan.

Why this project stands out

LJPc has been building and hosting websites for Dutch SMEs for over ten years and knows where things often go wrong at other builders. Instead of immediately selling a service, the agency shows the user the facts first. The strength is in the combination of:

• Free and without an account, so there is no barrier to using it

• Live tests from Dutch data centers: speed, security and findability in one report

• Established open-source standards combined with our own checks

• An honest, transparent approach that also shows what is already going well, not a sales trick